The quarterly AfA CONNECT 2024 event series concluded with a powerful focus on collaboration and effective communication in animal advocacy on the fourth series in November 2024. This virtual event brought together global experts, advocates, and organizations under the theme “Communication Matters: A United Movement”.
We are grateful for the continued support from the public and our colleagues in animal advocacy. With nearly 20 speakers and hundreds of attendees, the November series covered a wide range of topics, including:
The value of the Theory of Change by the AfA Capacity Building for Animal Protection Coalition (CAPC)
Convincing online platforms to take action on animal cruelty by the AfA Social Media Animal Cruelty Coalition (SMACC)
Insights from regional and global advocacy efforts by the AfA Policy Coalition
Inspiring societal change for wildlife by the AfA Sanctuaries and Rescue Centers Coalition (SARCC) and End Wildlife Crime Coalition (CWT)
The dangers of sensationalism and misinformation by the AfA Dog and Cat Coalition (DACC)
Building bridges to protect macaques by the AfA Macaque Coalition (MACC)
Veganism and abolition versus animal welfare advocacy by the AfA Farm Animal Coalition (AfA)
Strategic Advocacy in Action
“In the battle between the stream and the rock, the stream always wins because it is persistent.” – Anna Hashim-Cabrera, PAWS (Philippines)
Advocates shared success stories, including Indonesia’s first legal ban on the dog meat trade and over two decades of lobbying for animal welfare legislation in the Philippines. These efforts showcased the power of persistence, cultural sensitivity, and evidence-based strategies.
Shaping Wildlife Protection Through Collaboration
The session on Social and Behavior Change Communication (SBCC) explored innovative ways to combat wildlife crime. Experts from USAID, IFAW, and ENV shared impactful campaigns targeting wildlife trade, emphasizing audience engagement and sustainable messaging.
“Small organizations still have a target audience and can partner up to effect meaningful impacts.” – Vicky Wei (IFAW)
Building Long-Term Strategies
Jamie Surgeon led a session on the Theory of Change framework, helping organizations articulate their visions and create strategies for lasting impact. Advocates left inspired to focus on resilience and long-term planning.
Combatting Sensationalism and Misinformation
Media experts discussed the risks of misinformation in animal protection campaigns and shared practical tips on responsible storytelling. Nezahat E. Sevim, Global Head of Media Relations at Animals Asia Foundation, and Agra Utari, Social Media Manager at Bali Pet Crusader, shared insights on preventing misinformation and engaging effectively with audiences.
"Veganism and Abolition versus Animal Welfare Advocacy: Are They Too Different to Coexist?"
The session explored the distinction between abolitionism, which seeks to end all animal exploitation, and animal welfare, which focuses on reducing immediate suffering. Panelists Animal Law & Policy Network, Samayu, World Animal Protection and NALSAR University of Law discussed the role of consumer decisions in shaping human-animal interactions and debated whether welfare reforms address the root issues of exploitation. The discussion also emphasized the importance of food systems, noting that a shift towards plant-based diets can benefit both animal welfare and environmental sustainability. While opinions varied on the path forward, all agreed that reducing suffering and promoting animal well-being should remain the central goal.
This discussion is a must-watch for anyone who is curious about the fundamental principles in animal advocacy and protection!
Top Takeaways
Collaboration and mutual understanding with stakeholders are essential for resolving human-wildlife conflicts.
Effective advocacy requires patience, consistency, and localized strategies.
Addressing both the psychological and economic impacts on communities enhances the sustainability of solutions.
Looking Ahead
While AfA CONNECT 2024 has concluded, the momentum continues! The AfA CONNECT playlist is now available, offering valuable insights for advocates seeking actionable strategies. Looking ahead to 2025, don’t miss the upcoming in-person AfA Conference, where we’ll build on this year’s achievements.
Thank you to all speakers, attendees, and supporters for making this event a resounding success. Together, we’re paving the way for a united movement in animal advocacy.
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