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A Framework for Effective Animal Advocacy in Asia: Insights from Regional and Global Experts

The AfA Policy Coalition's recent session in the online event AfA CONNECT on November 12, 2024, "Lobbying Strategies for Animal Policy: Insights from Regional and Global Advocacy Efforts" provided invaluable guidance for anyone working to improve the lives of animals in Asia. Speakers Sasa Vernandes (Sintesia Animalia Indonesia), Anna-Hashim Cabrera (Philippines Animal Welfare Society (PAWS), and Luis Sarmiento (ProyectoALA) offered practical advice grounded in their own successes and challenges, emphasizing the importance of understanding the Asian context in policy work, building relationships, and engaging with governments strategically.


Adapting to the Asian Context


One of the most compelling themes that emerged from the webinar was the need to move away from Western-centric approaches to animal advocacy and embrace the nuances of the Asian context. Sasa Vernandes, from Sintesia Animalia Indonesia, highlighted the importance of decolonizing advocacy efforts by acknowledging the diversity of cultures, religions, and political systems across the region. She emphasized the need to cede control to local partners who possess a deeper understanding of their own societies and can effectively navigate cultural sensitivities.


Sasa shared how her organization successfully applied this approach in their campaign to ban the dog meat trade in Bali. By framing their arguments within the Balinese concept of Tri Hita Karana, which emphasizes the interconnectedness of humans, animals, and the environment, they were able to create common ground and resonate with both the local community and government officials. This example illustrates the power of incorporating indigenous knowledge and cultural values into advocacy strategies.




Building Relationships and Trust


Building trust and fostering relationships with decision-makers emerged as a crucial element for success. Luis Sarmiento, from Proyecto ALA based in Colombia, stressed the importance of demonstrating credibility and expertise when engaging with government officials. He suggested showcasing an organization's track record, highlighting past successes, and emphasizing the benefits of animal welfare for the community.


Sasa echoed this sentiment, emphasizing the need for organizations to establish their reputation as a trustworthy and reliable partner. This involves engaging in consistent dialogue, offering solutions rather than simply highlighting problems, and respecting the government's multifaceted responsibilities. She also underscored the value of transparency and open communication, even when perspectives differ.



Engaging with Governments Strategically


The speakers offered practical advice on how to effectively engage with governments on animal welfare issues. Anna-Hashim Cabrera, from PAWS, highlighted the importance of understanding legislative processes and identifying key allies who can champion your cause within the system. She explained how her organization successfully lobbied for amendments to the Philippines' Animal Welfare Act by working closely with a supportive congresswoman and collaborating with other stakeholders.


Research emerged as a critical tool for effective lobbying. Anna encouraged advocates to thoroughly research the legislators they are engaging with, understanding their political leanings and past work, and the concerns of their constituents. By framing arguments in a way that aligns with the decision-makers' priorities and providing them with clear and compelling data, lobbyists can increase their chances of success.


Luis also emphasized the need to equip legislators with the information they need to advocate for animal welfare. This includes providing comprehensive documentation, such as reports, studies, news articles, and visuals, that can support their efforts.




In a nutshell, the webinar provided a framework for understanding the dynamic interplay between campaigning and policy advocacy. While public mobilisation and activism are essential for raising awareness and applying pressure, engaging with governments strategically is crucial for translating that momentum into tangible policy changes.


Speakers highlighted the need to speak the language of government, framing animal welfare issues within broader contexts such as public health, environmental protection, and economic development. This involves understanding the government's priorities and concerns and tailoring arguments to demonstrate how supporting animal welfare aligns with their interests.

By adopting a decolonized approach, fostering strong relationships with decision-makers, and employing strategic engagement strategies, animal advocates can build a powerful force for positive change in Asia.


Key Takeaways from the Q&A


The discussion highlighted the nuanced approach required when working in diverse cultural contexts, emphasising the importance of collaboration and respect. For instance, when asked about implementing a decolonized approach as a foreigner in Japan, Sasa stressed the importance of prioritising local perspectives. She recommended working closely with local partners, valuing their understanding of the country's specific cultural and political dynamics, and ensuring that local voices lead discussions and decisions.


The Q&A session also addressed the complexities of navigating international frameworks like those from the United Nations. Both Sasa and Anna acknowledged the difficulties in enforcing international laws within certain countries, but emphasised their value as advocacy tools. They encouraged consistent engagement with governments to uphold their commitments and integrate animal welfare considerations into national policies. Additionally, they highlighted the importance of securing accreditation for organizations with international bodies like the United Nations to strengthen the global animal advocacy movement.


Finally, the speakers addressed the challenges of lobbying against powerful industries with vested interests in practices harmful to animals. Anna shared PAWS's successful campaign against the introduction of greyhound racing in the Philippines. Their strategy focused on highlighting the foreign nature of the practice and mobilising public opposition to prevent it from gaining a foothold. She stressed the need for swift action to prevent such industries from establishing themselves and exerting greater influence, advocating for a "nip it in the bud" approach. This final point resonated with the webinar's overarching message, that effective advocacy requires adaptability, strategic engagement, and a commitment to building bridges between diverse stakeholders.


To access the recording of this webinar, click here.





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