Born Free is a family of like-minded people who share the same goals. Our work to prevent individual animal suffering, protect threatened species and keep wildlife in the wild sets us apart from the rest.
Captive Wild Animal Welfare
Born Free is committed to preventing animal suffering and protecting threatened species in their natural habitats. We strongly oppose the exploitation and keeping of wild animals in captivity and campaign to keep wildlife in the wild. We work to end any activities that negatively impact wild animals living in captivity.
We are fighting to end the illegal wildlife trade, with a particular focus on tackling the trade in ivory, lions, cheetah, pangolins and trade in live animals and other animal parts.
Rescue and Care
We are involved in the rescue and rehabilitation of individual animals, saving them from a life of suffering in captivity.
Our educational activities inspire people, young and old, to respect wildlife and natural habitats.